There’s a curiously distant feeling about the rise and rise of Sunny Leone, from the time she entered Indian households via Bigg Boss in 2012 to April 2015, when her film Ek Paheli Leela became a hit. Soon after, she topped The Times of India list of most desirable female stars, ahead of Deepika Padukone and Katrina Kaif – no small achievement. Yet, her success feels blandly numerical, with none of the visible cultural resonance that accompanies the rise of a new star.On consideration, it becomes apparent that this feeling arises from a certain invisibility of Leone’s fandom. The number of fans of her various Facebook pages total nearly 15 million. Yet, while images and videos earn plenty of likes, there are hardly any comments on posts. The media compounds this by constantly reporting on her with reference to her past work as a porn star (or, as she prefers to call it, adult entertainment professional), thus providing no fresh persona – a Sunny Leone of the Hindi films, distinct from her earlier avatar.
There’s a curiously distant feeling about the rise and rise of Sunny Leone, from the time she entered Indian households via Bigg Boss in 2012 to April 2015, when her film Ek Paheli Leela became a hit. Soon after, she topped The Times of India list of most desirable female stars, ahead of Deepika Padukone and Katrina Kaif – no small achievement. Yet, her success feels blandly numerical, with none of the visible cultural resonance that accompanies the rise of a new star.On consideration, it becomes apparent that this feeling arises from a certain invisibility of Leone’s fandom. The number of fans of her various Facebook pages total nearly 15 million. Yet, while images and videos earn plenty of likes, there are hardly any comments on posts. The media compounds this by constantly reporting on her with reference to her past work as a porn star (or, as she prefers to call it, adult entertainment professional), thus providing no fresh persona – a Sunny Leone of the Hindi films, distinct from her earlier avatar.
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